Frequently Asked Questions

The classes are going to be live on ZOOM.

Yes, you get access to the recordings for a total of 3 months.

Yes, we provide a guaranteed internship with an earning potential. This is a task-based internship.

You get access to all the study materials(PPTs, PDFs, e-notes, cheatsheets & knowledge-based videos) on the LMS for a lifetime.

We provide placement assistance, and we have been able to place 350+ students with national brands.

It depends on the post, location and experience in the field of Digital Marketing. We have placed candidates who had an initial package of 25k per month. There have also been candidates who have got a package of 36k to 40k per month.

The fee structure is 30,000 + Taxes. You need to pay full payment of Rs 30,000 + GST at one-time

We are not affiliated with any university. We believe in skill based learning.

This is not a PG or Diploma course. This is a professional course.

Yes, practical learning is provided. You will be having live projects, case studies, and trainer curated assignments after each module.

In this digital era, marketing and other advertisements are generally done with the help of digital services rather than manual services. Digital Marketing is the process of using the Internet, social media, mobile devices, search engines, etc. to reach out to business customers. This allows you to gain new leads and sales and garner traffic, thereby improving your business.

• LinkedIn shows over 36,000 Digital Marketing job openings in the United States and more than 10,000 jobs in India
• Digital Marketers in the United States earn in the range of US$61,027 to US$77,238 per annum – Indeed

In the world we live in today, most of the marketing process is done over the Internet through various platforms, such as websites, social media, etc. Companies from all around the world have digitized their systems, which has given rise to numerous job opportunities in top organizations. Besides, Digital Marketing is a vast field and provides a platform for professionals with numerous skills. Digital Marketing is one of the most sought-after career opportunities as well.

There are no prerequisites to learn Digital Marketing. No prior knowledge or skill is required to take up these digital marketing classes online.

It is recommended that you always start with the basics first. For a better understanding, watch the learning videos in sequence without skipping any

The videos in this YouTube Marketing course are created by mentors who are industry leaders with vast experience in the field. They are aware of the needs of different learners and have designed the course to be easy to learn.

Yes, you can complete the YouTube Marketing course within 7 days.

Digital marketing has evolved to the point where an immense array of specialists consult with brands to develop effective strategies or implement programs. If you’re new to digital marketing, or lack experience or resources, you should consider engaging an experienced and versatile digital marketing consultant.

Definitely. Though companies in many business categories continue to approach digital marketing with skepticism, avoiding digital marketing denies your business access to the media the majority of consumers turn to first and at all hours of the day.

Blowing their own horn. Yes, of course, the primary goal of marketing is to create leads. However, in the age of digital media a brand-centric, salesy approach deflects interest in your company. Make your marketing customer-centric.

Second biggest mistake: Far too often, digital marketers start and stop. You need to contribute a steady flow of content to the channels you use.

Websites that go for long periods with no updates and new content are unlikely to perform well or support any useful digital marketing objectives. Though a static website technically qualifies as a website it’s bound to be more than a digital brochure that produces little or no leads.

Mobile phones are the most used technology in the world. Most of your prospects spend the majority of their media time—and hours—using a smartphone. Mobile marketing focuses on mobile strategies like messaging, mobile applications, and mobile websites. A brand that ignores mobile marketing is doomed.

Content marketing is the creation and distribution of educational and/or entertaining information assets for the purpose of generating brand awareness, traffic, leads and sales. Marketing content is generally free and does not explicitly promote your brand as an ad would.

A content marketing strategy is a plan for building an audience. Elements of content marketing strategy include establishing objectives, audience personas, a value proposition, content marketing mission statement, a buyer journey map, and plans for creating, promoting and analyzing how content marketing assets and programs perform.

Email, social media, search and other elements of your digital marketing mix will depend on delivering useful content. Though video outlets, podcasts, and media galleries present other options, a blog is by far the most used tactic for distributing marketing content on a channel over which you have complete control.

There can be no all-encompassing answer to this question except to say you should create content buyers will find relevant and useful. Leading candidates include blog posts, articles, ebooks, infographics, microsites, videos, courses, case studies, newsletters, visuals and various forms of interactive content.

First understand this: search engines will learn to index your site as often as you publish content. However, neither your audience or search engines value garbage content. The answer(s) to this question is you should (1) create content as often as you can create great content, and (2) you must consider your costs and ROI.

Hmm… a hotly debated question. I submit short-form content takes its rightful place on social media channels where the audience is flying fast and taking in oodles of media. Long-form content tends to perform better on search and gives your blog more substance to help establish your expertise.

Great headlines are the key to getting people to read, watch or listen to your content. Over time, however, your reputation becomes a factor too, so you need to build and honor it. I like to say, “The goal of your content is not to get people to visit your website; it’s to get people to subscribe to it.”

Search engine optimization (SEO) is the process of using onsite and offsite tactics to help get content presented by a search engine. Done well, the practice increases the quantity and quality of your traffic.

The majority of web traffic is generated by search and those that come by way of search have a greater degree of commercial intent than most other channels.

Local SEO is the process of optimizing your online properties to generate traffic from location-based searches. It helps businesses promote products and services to local customers when they need them.

Keywords are the words and phrases searchers use—usually with search engines—to find relevant pages, images, videos, or any kind of information when looking for answers, knowledge, products, or services. SEO professionals consider keywords and the topics they suggest when optimizing content for search.

This question is the source of endless speculation and debate because search engine companies such as Google will not answer it. Experts generally agree rankings are based on relevance and authority, but the factors that determine them are many—and inconsistent. The best way to achieve a high search engine ranking is to create one of the most thorough web pages possible for a specific keyword or topic.

You can pursue a variety of strategies to earn mentions and links. The three most prolific are likely to be: (1) Secure opportunities to write guest posts on influential blogs (2) Create relationships with influencers in your industry, and (3) Consistently create and promote content worthy of mentions and links.

PPC stands for pay-per-click. Essentially, it’s a way of buying web traffic. Advertisers pay a fee each time one of their ads is clicked. Search engine advertising is the most popular form of PPC, however numerous channels including Facebook now offer PPC ad models.

Native advertising is a form of paid media where the ads fit the form of the platform where they’re placed. While PPC and social media ads technically qualify as native advertising, most native advertising is articles published or promoted on editorial sites. Native advertising has grown steadily because (1) it’s not ignored like display ads are and (2) it’s not filtered by ad blockers.

You may remember advertorials, that is, editorial style content paid for by an advertiser. Sponsored content is a modern relative. It’s content published on behalf of a sponsor. It tends to be native in form. And its creative may be produced by the publisher or brand. Many publishers have created divisions devoted to writing and designing sponsored content—from articles to videos, infographics and microsites.

A buyer persona is a representation of your ideal customer based on market research and data. Personas generally include customer demographics, behavior patterns, motivations, and goals. They should reveal insights about the buyers’ decisions including attitudes, concerns and criteria that drive buying decisions.

The answer to this question must be turned over to HubSpot, the company responsible for inventing the term. “Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey. Potential customers find you through channels like blogs, search engines, and social media.”

Unlike outbound marketing, inbound marketing does not need to fight for potential customers’ attention. By creating content designed to address the problems and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business.

Marketing automation is software that manages marketing processes and campaigns across multiple channels. It streamlines lead generation, segmentation, lead nurturing, lead scoring, measurement processes and more.

An effective marketing automation tool helps identify your audience, create the right content, and automatically trigger actions based on customer behavior.

Data-driven marketing refers to having strategies and processes to leverage data to gain deeper insight into what customers want. When you understand the who, what, where, when and why of how consumers respond to your marketing efforts, you’re empowered to make better decisions and further enhance and personalize the customer experience.

Performance marketing focuses on programs in which you pay for performance, that is, when specific actions such as clicks, leads or sales occur. The goal is to achieve measurable conversions. Performance marketing campaigns take place in digital environments so it’s essential to have precise tracking tools.

A marketing funnel is a model that represents the stages of a buyer’s journey from the first interaction with your brand to a purchase. The funnel metaphor is relevant because it narrows as it progresses, that is the probability of sales decreases at each phase of the funnel.

Conversion rate optimization (CRO) is the process of increasing the percentage of conversions from your digital property, typically a web page. CRO involves executing tactics to improve the elements on your site (or app) through testing. Relative to your marketing funnel, CRO focuses on moving prospects to the next stage.

Interactive content calls for action (interaction) from the prospect beyond reading, listening or watching. In return, participants receive real-time, personalize results they care about. Activities such as answering questions guides prospects to specific results in that address their problems and challenges.

Chances are your audience is active on one or more of the major social networks where billions of people spend time daily. Brands that understand the power of social media marketing and commit resources to it can boost awareness, drive traffic, interact with customers, drive sales, build loyalty, and win advocates.

Consider first the top social channels in terms of active users: Facebook, Instagram, Twitter, LinkedIn, and Pinterest. Determine where your audience spends their time. Research the demographics and behavioral patterns of the users and consider the type of content you’ll share.

Your brand is now in the hands of your audience. You can’t “control” what’s said about it. But you can join the conversations, show you care about your customers, and add value.

No. Granted, you don’t want to give rise to a social media free-for-all that could confuse your audience. However, you should consider expanding your team with an employee advocacy program designed to empower employees to contribute to the conversation and amplify your brand’s voice.

Personal branding is the process of using online and offline tactics to market yourself individually as a professionally. Digital media has helped create an emphasis on personal branding for all types of hiring and purchase decisions.

A lead magnet is a free offer you make in exchange for an email address (and possibly additional information). The purpose is to inspire prospects to join your email list by offering something of value. Examples include an ebook, guide, report, assessment, cheat sheet, tool, template, webinar, course, or a coupon.

Email is stronger than ever. It’s more popular than any social media. It’s more private. More personal. More reliable. Most people rely on email and check their inbox multiple times each day. If you want to communicate directly with people who actually grant you permission to market to them, email is marketing is essential.

Only if you want to waste your money and get in the SPAM business. Most email service providers don’t allow you to use purchased lists. You need to grow your email organically (see the lead magnet question). A small list of real prospects has more value than a large list of strangers.

Lead nurturing is marketing to prospects—usually via email—to move them further “down the funnel” and keep them involved and engaged with your brand. Consistently interacting at key points during the sales process will inevitably improve conversion rates and drive sales.

It’s wise to send regular updates your subscribers with news of new content, new products (or improvements), events, and so forth. It’s not wise to expect your email list to expand fast simply by offering a newsletter.

The reason marketers love video so much is online consumers love it. More than a billion hours of video are consumed on YouTube each day. Video is a flexible and engaging content format. It’s easy to share across multiple platforms. Smartphones and digital editing have made it far easier to create video, so the potential for a high ROI is great.

A call to action (CTA) is a prompt that instructs the viewer to take a specific action. A call to action is typically written as a command, such as “Buy Now.” In digital marketing a CTA generally takes the form of a button or link.

The simple answer to this complex question is to create value. You need to identify and communicate a promise to your customers that resonates on an emotional level. Start with this question: How can we improve the lives of those we serve?

If you want to do professional marketing you need a professional copywriter. The role of a copywriter is more important than ever in the content-driven digital media world. Well-written copy builds brands, connects with the reader and inspires action.

Google Analytics is a free website analytics platform that gives you insights into how users find and use your website. With Google Analytics, you can track ROI for your online marketing and review important metrics to make informed decisions. The bulk of Google Analytics categorizes data into acquisition, behavior and conversions.

A practical approach to marketing metrics should include establishing which key performance indicators (KPIs) are most important for the growth of your brand. As a starting point, consider metrics that reflect your progress regarding traffic generation, conversion, and marketing costs and create a dashboard to track them monthly.

Paid digital marketing programs should create results immediately. On the other hand, programs such as content marketing, email list building, and search engine optimization require persistence and patience. You might see some results in a matter of months; however, it’s likely to be six months to a year before you realize some of your traffic and conversion objectives

Digital marketing is all about the tactics for brand marketing via online channels. It includes various techniques like SEO, SEM, Link building, Email marketing, PPC, Affiliate Marketing, etc.

Different Digital Marketing aspects –

• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Content Marketing
• Email Marketing
• Social Media Marketing
• E-commerce Marketing

The most popular and effective ways to increase traffic to your website are-

• Paid search
• Display advertising
• Content marketing
• Writing crisp headlines
• SEO activities
• Content optimization
• Targeting long-tail keywords
• Guest blogging
• Seeking referral traffic
• Posting content on LinkedIn
• Linking Internally
• Email marketing

SEO or Search Engine Optimization is the process of increasing the quantity and quality of website traffic by increasing the visibility to users of a web search engine. SEO is the practice of getting traffic from the organic, editorial or natural search results on search engines.

A keyword is the most significant and fundamental element of Search Engine Optimization. Users use keywords to search for a product or service on the internet.

Keywords are the core of all your SEO efforts. They are crucial for better rankings in the search engine result pages (SERPs). It is really important to make your website SEO optimized for keywords that are relevant to your business. This would help your website’s pages to rank higher in search engines which makes it easier for people to find your website.

For better page ranking, keywords can be used in the following areas-

• Website URL
• Website Title
• Meta tag
• Web page content
• Body text
• Headlines

White hat SEO – It is the most popular SEO technique that utilizes methods and techniques to improve search engine rankings of a site which do not run afoul of search engine guidelines. White hat SEO uses techniques like high-quality content, link acquisition, website HTML optimization, and restructuring. With White hat SEO, you can expect a long-lasting growth in your rankings.

Black hat SEO – It exploits the various weaknesses in the search engines algorithms to get high rankings. The Black hat SEO is not in accordance with the SEO guidelines set by search engines. Some of the black hat SEO techniques are keyword stuffing, link spam, hidden text, hidden link. Using these techniques, you can expect unpredictable, quick but short-lasting growth in rankings.

Grey hat SEO – Grey hat SEO is neither black nor white, it rather combines both. It is a transformation from black SEO techniques to white SEO techniques and from white SEO techniques to black SEO techniques.

• Keyword Discovery RankWatch
• Moz
• Alexa Ranking
• Google Analytics
• Crazy Egg Heatmaps
• Favicon Generator
• XML Sitemap Generator
• Submit Express Link Popularity
• Digital Point Keyword Tracker
• Google Trends
• Google Keyword Planner
• Kissmetrics
• SEMrush
• Ahrefs
• Buzzsumo
• AdExpresso
• Buffer App
• MailChimp
• Unbounce
• Hasoffers

In Pay Per Click advertising, advertisers pay the publisher (website owner or a host of the website) when the ad is clicked.

Google AdWords is an online advertising service, by Google, to help marketers reach their customers instantly. Businesses use this service to display ads on Google and its advertising network. It is the most famous Pay-Per-Click advertising system in the world. Adwords allow businesses to set a budget for ads and the payments happen when people click on the ads. Google Adwords service focuses on keywords.

Google AdWords Remarketing is referred to a targeted marketing strategy that assists the marketers to reach out to people who visited their site previously but did not complete the purchase. Remarketing helps target the right people at the right time with the right ad. It helps increase conversion rates as the past site visitors may already be familiar with your brand and turn into prospective customers easily.

The headlines and sub-headlines should not be more than 30 characters and the descriptions should be within 90 characters.

• Call extensions
• Callout Extension
• Promote extension
• Structured snippet extension
• Sitelink extension
• Affiliate location extension
• App extension

• Add more PPC keywords to expand the reach
• Split ads into smaller segments to have a better Click Through Rate (CTR)
• Review non-performing PPC keywords
• Refine landing pages to align with search queries
• Improve campaign relevancy by adding negative keywords

Increased conversion rates can be achieved by testing different website elements, especially on a landing page. Also, you can experiment with functionality, layout, and style on landing pages.

The various Digital Marketing job profiles that you can apply for after your course are listed below:

• Digital Marketing Specialist
• Digital Marketing Strategist
• Digital Marketing Manager
• Social Media Marketer
• Digital Marketing Executive
• SEO Expert
• Digital Marketing Analyst
• Content Marketer

Intellipaat provides the following Digital Marketing courses:

• Google Analytics Training
• Search Engine Marketing (SEM) Training
• Search Engine Optimization (SEO) Training
• SEO, SEM, and Google Analytics Master’s Course

There are no prerequisites to learn YouTube marketing. This YouTube marketing course has been designed to cater to beginners.

Beginners who want to learn YouTube marketing can start with the basics first. Once you have mastered the basics you can move on to the advanced topics.

Responsive web design makes web pages perform well on different devices like desktop, mobile, and tablet. It ensures that the user has a great viewing experience no matter what device they use to access your website. The practice of a responsive design consists of a mix of flexible layouts, images, grids, and the use of CSS media queries.

In the case of branding, the advertiser has to expose his brand to websites and applications that have a higher audience reach. The most known methods are YouTube ads, display target ads, custom ads, and remarketing.

In the case of direct marketing, the advertiser is interested mostly in establishing communication with his target audience through different mediums like emails, mails, pamphlets, catalogs, flyers, etc.

The basic difference between them is that branding is done to build awareness, whereas direct marketing help companies to reach out to their customers directly.

Intense Competition: Since online marketing is easily accessible and cost-effective, it has become a preferred method for most of the brands. Therefore, it is an uphill task to get noticed amongst such intense competition.

It can get overwhelming: There is so much information and data and an onslaught of tools that it’s easy to get overwhelmed and get confused. It takes a lot of practice and experience to get your head around all of it.

Analytics is only as good its user: There is analytics for everything but you can’t do anything with plain data unless you know how to read and make use of it. It can become misleading sometimes and you can get stuck in chasing vain metrics and burning cash at the wrong places.

SEO enables your website to appear in search engine result pages while SEM is search engine marketing to purchase a space in search engine result page.

The anchor text is the visible, clickable text in a hyperlink. The words contained in the anchor text can determine the page ranking in search engines.

• SEMrush
• Optimizely
• Unbounce
• Keyword planner
• Adwords Editor
• AdWords Wrapper

Social media marketing involves creating and sharing content on social media channels to achieve your marketing and branding goals. It includes different activities like posting images, videos, and other content that drives audience engagement.

Social media marketing can help you by increasing website traffic, building conversions, increasing brand awareness and improving communication and interaction with target audiences.

Email marketing is a highly effective Digital Marketing strategy of sending emails to target leads and customers. Effective marketing emails convert leads into customers and turn one-time buyers into loyal fans.

Content marketing is a strategic approach focused on creating and distributing relevant, valuable, and consistent content to attract and retain a clearly-defined audience and drive profitable customer action. The key reasons for enterprises to use content marketing are –

• Increased sales
• Cost savings
• Better customers who have more loyalty

Online marketing is preferred over offline marketing for the following reasons –

• You can tap a larger audience and expand geographically easily
• Information is immediately available online
• Interact with customers easier and get in touch faster
• Better tracking

Success is measured by utilizing different metrics – traffic, leads, and clients. Counting the number of followers on your channels can help you know your social media reach. The factors that define success is how many people social media drives to your website, how many of them are qualified leads, and how many of them become costumers.

AMP is short for Accelerated Mobile Pages. It is a project from Twitter and Google to make fast mobile pages. AMP is an open-source library that helps create a lightweight and fast loading web page. It enables marketers and publishers to create mobile-friendly web pages, which can be supported at different platforms and is compatible with all types of browsers.

The popular key performance indicators in social media reporting are –

• Reach
• Engagement
• Leads
• Conversions
• Likes
• Shares
• Traffic data
• Leads
• Active followers
• Brand mentions

Adwords deal with offering framework. If the offering costs high, your promotion will show up over the Google page. Adwords deals with pay per click which means you pay the sum you have offered if somebody taps on your advertisement because of web seek.

A long-term word is a keyword phrase containing 4+ words that make the search results more specific. Long-tail keywords get low search traffic, but they rank better than single-word keywords.

CTR represents Click through rate that represents the number of guests visiting your promotion on the website page. The equation for ascertaining CTR = Number of snap/Number of impressions * 100.

• Customer – Who sees the message
• Content – The message customer sees
• Context – Why the Customer sees the message.
• Conversation – Happens between you and your customer.

The 3 ingredients of Digital Marketing are-

• Traffic
• Insights
• Sale

LinkedIn. Since it is usually accessed by professionals and job seekers so your advertisement will reach the required audience.

• Cost Per Click (CPC)
• Cost Per Thousand Impressions(CPI)
• Cost Per Action/Acquisition (CPA)

With YouTube, you can present a better picture of the brand by creating interesting videos, which can help boost SEO traffic, expand social reach, create brand awareness, and improve the ROI.

Leveraging social media with posts that link back to your site is one key way to funnel traffic to your website within a shorter time frame. Also, posts that include promotions, giveaways, contests, and other engaging, time-sensitive material can be effective. Additionally, generating leads through engagement in online public relations – such as answering queries where you function as a subject expert, or writing a press release for online distribution – are also some strong tactics for quickly amassing traffic.

Conversion optimization is a practice of determining how a website can increase the ratio of visitors to actual customers. A conversion is a site visitor who has taken a desired action rather than simply viewing content and leaving. One way to optimize conversions is to conduct A/B testing, which runs two web pages with altered designs or content to see which yields more conversions.

To calculate the ROI of a marketing campaign, integrate it into the overall business line calculation. Take the sales growth from the product line, subtract the marketing costs, and divide by the marketing cost.

(Sales Growth – Marketing Cost) / Marketing Cost = ROI

CPC is the cost per click, a model used to price many PPC or pay per click advertising models like Google’s AdWords.

EPC (Earnings per 100 clicks) is used within the realm of affiliate marketing to measure average earnings within the 7 day period that an affiliate can expect to earn for every 100 clicks they generate.

AdWords enables businesses to advertise on Google’s network and AdSense enables publishers to reserve space for AdWords placements on their website. Both AdWords and AdSense work together to complete Google’s advertising network: website owners put up space for Google’s ads (AdSense) and businesses set budgets and ads to display on Advertising network (AdWords).

No-follow link instructs search engines bots that a hyperlink should not influence the link target’s ranking in the search engine index. It reduces the effectiveness of search engine spams and improves the quality of search engine results.

Do-follow links allow search engines to follow them and reach your website, giving the link juice and a backlink.

A session is a single visit to your website but pageviews represent the individual time a page on your website is loaded by a User. A single Session can include many Pageviews if a user navigates to any other web pages on your website without leaving.

Google Webmaster Tools is a collection of web utilities that help website owners ensure that their site is Google-friendly. These tools have many applications like getting data about incoming search traffic, requesting Google to crawl and index the website, viewing crawl error reports, etc.

Campaign Monitor, Litmus, MailGenius.

Content is the material contained within the work that’s available for the audience while context is the positioning of the content, storyline or purpose which provides value to the audience.

Google Ads is a paid advertising platform where advertisers participate in an ad auction and their ads are shown based on various metrics while DoubleClick is an ad management platform for publishers to serve ads for advertisers.

The journey of an online shopper has 4 steps –

• Awareness: When consumers discover your brand.
• Consideration: Potential customers search to check if you offer the products they need.
• Preference: Online shoppers establish a preference in terms of which website they want to purchase from, based on their research.
• Purchase: Customer makes a purchase decision.

With this question, the interviewer needs to know your commitment to the industry. Therefore, it is important to show full commitment and enthusiasm for the industry.

Talk about the potential you see in Digital Marketing in near and long-term future. This would showcase that you’re well-read and updated about your chosen field.

Here you must talk about your personal experience and how your skills will benefit the business. Try to focus on your unique abilities and talk about what makes you different from the rest of the applicants. Talk in terms of knowledge, skills, and experience you have got so far.

Since Digital Marketing is a dynamic field, it is important to stay updated with the blogs, books, podcasts, and webinars to go for. Some of the popular resources to stay updated on Digital Marketing are websites like Mashable, WordStream Blog, Social Media Examiner, Neil Patel Blog, etc.

This question would reveal the level of your professional knowledge. Hence, build your answer with personal opinions, don’t just go with what you have heard.

One thing that can be safely said is that it is unlikely that Digital Marketing will completely replace traditional marketing in the near future. Rather marketers are integrating both the platforms to optimize their plans for optimum ROI. Instead of replacing each other, both traditional and digital marketing are becoming complementary to each other.

With this question, the interviewer wants to learn if you are acquainted with your strengths and weaknesses. Make sure you do not overestimate or underestimate yourself.

Do analyze what are the skills and knowledge you possess and the quantum of work you need to learn.

Social media is not just about the number of followers or likes. Because unless these followers and likes convert into sales or boost your business, there is no point running after increasing them. Therefore, engagement is better than followers or likes.

With this question, the employer needs to know about the business you have worked in and what made you apply here. The role? The salary?The company? Or the location?

Digital Marketing is an amalgamation of innovation, creativity, and analytics, one should have a creative mind, data analysis skills, writing and editing skills, and technical skills to be a successful digital marketer.

This question is a bit tricky. You just have to think of a part of your role you enjoy the least, as there is always something, small or big that every person does not like about their job. Show your passion and skills for the overall sector to convince the interviewer.

This answer will be related to your graduate course. Mention all the subjects you opted at your university which can be beneficial for the business in the long run.

Attention equals innovative content. If you produce good content and display it correctly to the right place at the right time it will definitely give the output. A few ways to engage your customers through Social Media are – crafting catchy headlines, posting quality visual media, hosting contests, ensuring your post has good content, focusing on your social presence, responding to comments in a timely manner, etc.

This question is to check that you are well acquainted with everything regarding the company you have applied for. Here you can go with proving 3 points-

• You have carefully assessed the prevailing tactics and strategies of the company.
• You are honest about their shortcomings which you have identified.
• Offer a few effective strategies for proving that you are beyond the critics.

Describe the lead generation process by Sales Funnel and other digital marketing techniques like engaging directly with leads, investing in the latest technologies, optimizing informative content, automating your marketing, etc.

Ranking for a keyword is a repeatable process, you won’t get the results you want 100% of the time, especially if the keyword you’re trying to rank for is a popular keyword. But content marketing and SEO practices like keyword research, checking out the competition, conceptualize the content, optimizing for your keyword, etc. can help you with the rankings.

For Facebook Marketing, sharing valuable content that connects with potential customers is your most important play. You can create a Facebook Marketing plan by defining your audience, setting goals, creating a business page on facebook and posting interesting content and incorporating Facebook ads.

Here are some Digital Marketing trends

• Voice Search
• Smarter Chat
• Augmented and Virtual Reality Marketing
• Live Videos
• Engagement-Based Email Marketing
• Browser Push Notifications
• Content Personalization

Ahref, semrush, ravan, backlinkwatch, etc.

Viral marketing is a business strategy that uses existing social networks to promote a product. It refers to how consumers spread information about a product to people in their social networks.

The correct approach to edit a copy is –

• Trim the fatCut the convoluted words
• Take a laser, not a shotgun approach
• Use online proofreading tools
• Do not repeat yourself

Here you can discuss the campaign’s driving goals which can vary from enhancing brand awareness, lead generation or boosting up social media followers. You need to about tracking the campaign’s progress via Google Analytics and other monitoring tools for staying updated with the campaign progress. It is essential that you mention your visions upon which you can act.

The market is too vast in terms of Digital Marketing and there are so many things to do in this market. Talk about your expertise and back them up with some examples according to your experience.

Looking at the latest trends, a digital marketing expert will possess analytical and social skills to identify your target audience and understand who your customers are and what they need. The complete answer to this question would depend upon your experience and background.

Elaborate your entire experience in the best way possible and mention your achievements with numbers and stats.

Critical keys to plan and implement a marketing budget are –

• Calculate the marketing budget and align your marketing goals with your company’s strategic goals.
• Identify the marketing budget to develop a detailed marketing plan that supports your strategy.
• Allocate your marketing budget dollars.
• Implement the marketing budget plan.

In a co-marketing partnership, both companies promote content or a product and share the results of that promotion. Explain the same with your experience. With this, we come to an end of this blog on “Digital Marketing Interview Questions”. I hope it added value to your knowledge of Digital Marketing. If you wish to enroll for a complete course on Digital Marketing Certification Training, Edureka has a specially curated Digital Marketing Program which will help you gain expertise in various digital media aspects like Keyword Planning, SEO, Social Media Marketing, Search Engine Marketing, Email Marketing, Affiliate Marketing, and Google Analytics.